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The Big Apple is one of the best shopping destinations in the world, rivaled perhaps only by London, Paris, and Tokyo. Its compact size, convenient subway system, and plentiful cabs (or Uber or Lyft rides) make it easy to navigate with plenty of bags in tow. But what it really comes down to is the staggering number and variety of stores. If you can't find it in New York, it probably doesn't exist.
If you like elegant flagships and money is no object, head to Midtown, where you'll find international megabrands like Louis Vuitton, Yves Saint Laurent, and Gucci, as well as famed department stores Bergdorf Goodman and Barneys. Nearby Madison Avenue has couture from Carolina Herrera and Vera Wang, and 5th Avenue is lined with famous jewelry stores such as Tiffany, Van Cleef & Arpels, and Harry Winston. This is also the neighborhood to indulge in bespoke goods, such as handmade shoes from John Lobb. If you like designer pieces but can't afford them, don't despair—there are plenty of upscale consignment shops around the city where you can find last season's Chanel suit or a vintage YSL jacket.
The small, independent shops that once lined SoHo have largely been displaced by the likes of J.Crew and UNIQLO, but if you want to hit the chains, this is a great place to do it, because the neighborhood also provides high-quality people-watching and superb lunches. Poke around on the side streets and in nearby NoLIta for outposts of smaller local and foreign designers and, if you're craving some of old SoHo's artistic spirit, don't discount the street vendors' stalls, which sell handmade jewelry and simple cotton dresses.
The East Village and Lower East Side are hotbeds of creativity and quirky coolness, with little boutiques selling everything from retro furniture to industrial-inspired jewelry. They're tucked among bars and old tenement buildings. The Meatpacking District is another great shopping destination to find chic designer stores like Diane von Furstenberg and rag & bone along with independently owned boutiques. And if you jaunt over to Brooklyn, you'll discover that some of the city's hippest designers are hanging out at boutiques just across the East River.
This chic New York–based boutique was started by two women who believed that sexy, pretty lingerie should be everyday wear—and comfortable, too. The stock consists of well-known brands like Cosabella and Natori, as well as Journelle's own line. Staff are approachable and helpful. There are now a handful of Journelle stores around the city, including in SoHo and on the Upper East Side.
This could be called “the perfect fit shop,” since old-fashioned personal attention and experience ensure just that, for bras, bathing suits, lingerie, shapewear, loungewear, and sleepwear. Now operated by the fourth generation of the founder (the original store opened in 1888), it stocks basic brands along with those featured in fashion magazines, including Wacoal, Chantelle, Natori, Spanx, and Hanro. There’s also a selection of mastectomy undergarments. Staff members are trained for proper fitting.
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