38 Best Shopping in SoHo, New York City

There are now several & Other Stories in New York and California, but this was the first U.S. outpost of the popular shop owned by Swedish megastore H&M. The inventory focuses on midrange clothes and bold twists on staples designed in Paris and Stockholm. Chunky sweaters, pointy-toed flats, and printed coats are just the beginning. This is a great place to browse: you're sure to find something delightful and not over-the-top expensive.

If Victoria's Secret is too tame for you, try this British-based lingerie shop, which has a naughty twist. Showpieces include corsets, lace sets with contrast-color trim, bottoms tied with satin ribbons, and some fetish-type leather ensembles. A great selection of stockings is complemented by the garter belts to secure them.

Operated by a nonprofit that puts all proceeds toward combating AIDS and homelessness, this New York institution has an impressive collection of previously owned books of many genres. Literary, cultural, and benefit events are held here frequently—including StorySLAMS put on by The Moth. There's a full calendar on the website. The café is a popular spot for laptop-toting creatives types. 

If you're after that casually glamorous Parisian vibe, look no further than Isabel Marant. Long a favorite of globe-trotting fashionistas, the tailored jackets, shorts, and flirty dresses are eclectic and sophisticated, with textured, deeply hued fabrics.

A bibliophile's dream, this friendly indie bookstore has a wide selection of books and literary magazines. There's a particularly well-curated poetry section. Author events are held frequently, in person and online. 

This ultramodern, multilevel flagship space, designed by Rem Koolhaas, is both showpiece and showcase. It's worth wandering in to check out the oft-changing artistic display in the central open staircase, even if the luxurious clothes and accessories for men and women are out of your price range. The store stretches from Broadway to Mercer Street, with entrances at both ends.

Beloved New York–designer Rachel Comey creates cool jumpsuits, slouchy sweatshirts, wide-leg pants, and chunky mules that are highly sought after by the downtown fashion crowd. Her skylit, loft-like boutique is an oasis from the SoHo fray, where helpful staff will help you find the best style.

Parquet flooring and art deco display cases give this multilevel store an understated but chic atmosphere that perfectly matches the clothing aesthetic. The women's wear collection, done mostly in gauzy, muted colors, is on the top floor, while menswear, sportswear, Adidas by Stella McCartney, and adorable children's clothes are on the lower level. In keeping with McCartney's vegetarianism, fur and leather are verboten.

Professional stylists and celebrities head here to dig up pristine vintage items like Levi's and Azzedine Alaïa dresses, as well as Hermès scarves and Chanel jewelry. The vintage rock tees (think Black Sabbath, Mötley Crüe) are great finds but can set you back eye-watering amounts of money.

Cult-favorite Japanese denim brand 45rpm's New York outpost might be pricey, but fans love the label for its attention to detail, like hand-dyed denim woven on antique looms. The T-shirts are particularly stylish, the nondenim women's wear is ethereal and cozy, and the men's shirts and blazers are elegantly tailored.

Whether you're hunting for superskinny, high-waisted, or boot-cut jeans in a dark or distressed finish, this temple to denim has it all. The jeans for men and women are long-standing favorites, but be warned: although they'll make your derriere look good, they don't come cheap. You'll also find stylish and sexy dresses here, plus sweaters and jackets for men and women.

Known simply as BAPE to devotees, this exclusive label has a cult following in its native Tokyo. The focus is a small selection of camouflage gear and bright, fun, limited-edition T-shirts for men, women, and children; the limited-edition sneakers in funky colors are scene stealers.

This hip French boutique for men and women sells deceptively simple but elegant clothes in an equally understated setting. Choose from sharply cut gabardine and corduroy suits or dark denim jeans and jackets. For women, best bets include classically styled dresses, striped sweaters, and skinny jeans.

Vogue darling Alexander Wang's flagship boutique is as unfussy and cool as his clothes, with artistic displays amid the racks of perfectly slouchy tank tops, sheath dresses, or edgy ankle boots.

It's the quintessential New York story—a jewelry designer who got his start selling his first line, made from Depression-era glass, on a corner in SoHo. His designs count A-list celebs and fashion editors among fans. Expect colorful, fun statement jewelry made out of metal, Lucite, pearls, and vintage glass.

Exquisite hand-crafted furniture, fixtures, and ceramics, made in master-craftsman Tyler Hays' Philadelphia studio, are showcased in this airy, skylit space. The heirloom-quality pieces blend minimalist, organic lines, often with warm-wood or leather finishes. Even if your budget is limited, BDDW is worth a visit for inspiration.

At the NYC outpost of this L.A. favorite, owner Laura Freedman sells a well-edited selection of jewelry from designers including Anita Ko and David Webb. Expect delicate and whimsical pieces, from diamond-encrusted ear cuffs to geometric rings.

Urbanites love this Spanish footwear company for its funky but comfortable shoes. The slip-ons and lace-ups have generously rounded toes and a springy feel. A signature style has pairs of shoes with slightly mismatched designs.

Some of New York's most interesting designers, artists, and food vendors fill this downtown market hall. Browse minimalist and functional housewares at Leibal's nook, cool jewelry at Beroep Tech, and independent magazines at Office Magazine Newsstand. Food choices range from Cantonese street food at Joe's Steam Rice Roll to Filipino tacos at Mucho Sarap bubble tea at Lazy Sundaes. Apart from the anchor vendors, the rest of the stalls rotate, so you never know what gems you'll find.

This Italian fashion house is known for its trademark paisleys and bold patterns, which cover everything from suits and dresses to lustrous pillows. Etro's downtown location combines the best of Italy with a SoHo loft, with high tin ceilings, brightly colored rugs, and industrial lighting.

Fancy a cup of tea? Harney & Sons produces more than 250 varieties, which can be sampled at the 24-foot-long tasting bar, surrounded by floor-to-ceiling shelves stocked with various blends. There are classic brews like English breakfast and oolong, along with interesting herbals (ginger and licorice, or mint verbena). There's also a tea salon where you can enjoy a cup with a scone or other light fare.

Think of this space as a mini-department store for some of the biggest names in fashion, including Alexander Wang, Azzedine Alaïa, Mansur Gavriel, and Ulla Johnson. The store has a fun, pop art–inspired design, with lots of colorful clothes and a wall of neon signs suggesting that shoppers "leave looking lovely" and that "life is short, buy the shoes."

Its Le Pliage foldable nylon bags may have become a preppy staple, but don't think this label is stuffy—or all about nylon. There's a wide selection of leather handbags as well as wallets, belts, and shoes, and the brand often collaborates with renowned artists. The distinctive store with its eye-catching staircase was designed by celebrity architect Thomas Heatherwick: the first floor is minimal; ascend the stairs for the giant showroom.

This decades-old French fashion and music label made its stateside debut in this airy, sun-washed boutique selling women's and menswear classics with a stylish Japanese–Gallic twist. Fun, colorful prints with kitsune (French for "fox") logo are the signature.

One of the two Mark Jacobs NYC boutiques, this sleek, high-ceilinged shop showcases the brand's bright and fun shoes, accessories, and lovingly tailored clothing for men and women in luxurious fabrics: silk, cashmere, wool bouclé, and tweeds ranging from the demure to the flamboyant. The details, though—oversize buttons, circular patch pockets, and military-style grommet belts—add a sartorial wink.

The handmade chocolates here are nothing less than works of art. Square truffles and bonbons—in flavors like Earl Grey, cappuccino, passion fruit, and saffron—are painted with edible dyes (cocoa butter dyed with natural coloring) so each resembles a miniature painting. The small café in back serves decadent hot chocolate, made from rich cacao, as well other desserts, sandwiches, and salads.

If you're a fan of the creative boho-chic look, you'll want to check out designer Francesco Risso's brightly colored clothes at the Italian designer's SoHo outpost. The collection features dresses and jackets in bright colors and quirky prints, and many of the silhouettes are vintage inspired. Accessories are also eye-catching.

Beautifully curated, this store appeals to fans of sleek, modern furniture—if money is no object. How about the iconic Tank armchair by Alvar Aalto for a cool $5,900? Or a brass-and-marble pendant lamp by Fort Standard for $5,200? Even if your budget is limited, Matter is worth a visit for inspiration.

Prada front woman Miuccia Prada established a secondary line (bearing her childhood nickname, Miu Miu) to showcase her more experimental ideas. Look for Prada-esque styles in more daring colors and cuts, such as high-waist skirts with scalloped edges, Peter Pan–collar dresses in bold patterns, and pastel-hued pumps.