10 Best Shopping in City Center West, Reykjavík

Owned by Jónsi, vocalist for the Icelandic post-rock band Sigur Rós, this might be the most unique shopping experience in Reykjavík. Draped in a dark color palette, Fischer is a whole mood from the moment you walk through its doors. Every moment in Fischer is a kind of lesson, from the scents of the room sprays, candles, and perfumes to the story behind the jewelry pieces. Take a moment to climb the ladder in the corner too: there's a special peephole at the top with a delightful little visual waiting to be seen.

This ceramic gallery and studio showcases the work of Kolbrún Björgólfsdóttir, an artist who has been creating pottery since the mid-1970s. Her work is characterized by small drawings etched into the vessels and other forms.

The goal here is all about finding the best products for your own personal style and skin type. Madison Ilmhús specializes in bespoke perfumes and scents, so take some time to peruse everything they have to offer.

If you're on the hunt for a book, chances are Penninn Eymundsson Austurstræti has what you need. As Iceland's oldest bookstore (established in 1872) it has a tried-and-true reputation for well-stocked shelves.

This secondhand shop is immediately recognizable by its logo: a cat surrounded in glitter. It's fun to stop in and browse; there's always something new to see and try on.

The Cherry Tree is a collective of 10 women selling their own creations. From music boxes and fishskin purses to pottery and housewares, you never know what you're going to find in this shop.

During the weekend, this lively and colorful flea market is open in an old ground-floor warehouse by the harbor (look for the big banner). Here you'll find treasures from local vendors, as well as handmade crafts.

In summertime Lækjartorg sometimes fills with the stands of outdoor merchants offering everything from woolen items, records, and books to vegetables, fruit, and bread. During evenings and weekends, the food wagons set up shop to sell their wares. Be on the look-out for the waffle vendors in the yellow and blue van—their waffles, topped with jam and cream, are addictive.

This kitchsy yet fun souvenir shop is perfect if you're looking for a fluffy sheep keychain, Game of Thrones mug, or punny Iceland T-shirt.

Alcohol is not widely sold in grocery stores in Iceland—you have to visit government-run liquor stores. They're usually open no later than 8 pm on weekends, and that's where the planning comes in. There are a number of locations around Reykjavík and throughout the country. Just be warned: alcohol in Iceland is not cheap.