1 Best Place to Shop in Paju, Side Trips from Seoul

Shinsegae Simon Paju Premium Outlets

This massive shopping complex is home to about 270 outlets, including major international brands such as Armani, Hugo Boss, and Nike. The place is designed to look like a downtown American shopping street from the early 20th century, making it something of a local tourism draw as well. On weekends, expect huge crowds as much of Seoul descends on the place to depart with their disposable income.