1 Best Place to Shop in Seoul, South Korea

Object

Jongno-gu

A select shop with several locations across the country, Object highlights works by local artists and sells a range of goods from stationery to tote bags and keychains. It’s a great place to get a glimpse of design trends in the country and pick up cute, affordable knick-knacks. The goods are unique and cost less than ₩10,000.