Ronnie's Sex Shop
No, your eyes are not playing tricks on you. That sign definitely says Ronnie's Sex Shop. And no, it's not a country brothel or a sex shop. It's actually a Route 62 icon that started out as a joke. Ronnie Price (a real person) planned to open a shop here near the road, but his friends painted the word "sex" in big red letters next to the sign to read "Ronnie's Sex Shop." It stayed like that for years—a local landmark—until Ronnie thought he would cash in on the unintentional marketing, and opened a pub instead. It's a far cry from a sophisticated venue, but it's a great place to meet the locals, some of whom spend a large proportion of the day here. It's also a mandatory stop on most motorcycle rallies. It's open from 10 in the morning until the last person leaves at night, which is usually pretty late. You can't miss it—it's right on Route 62, just on the Ladysmith side of Barrydale.
