There's no better place to experience traditional provincial life in the pampas than this well-to-do farming town. Grand estancias dot the land in and around San Antonio. Many of the families that own them, which form a sort of local aristocracy, mix lucrative soy farming with estancia tourism. The gauchos who were once ranch hands now cook up huge asados (barbecues) and lead horseback expeditions for the ever-growing numbers of foreign tourists. You can visit one for a day—un día de campo—or immerse yourself with an overnight visit.
Porteño visitors tend to base themselves in the town itself, which is becoming known for its B&Bs. The fiercely conservative inhabitants have done a good job of preserving the turn-of-the-20th-century Italianate buildings that fill the sleepy casco histórico (historic center). Many contain bars and general stores, which maintain their original fittings; others are the workshops of some of the best craftspeople in the country.
In summer the banks of the Río Areco (Areco River), which runs through town, are teeming with picnickers—especially near the center of town, at the Puente Viejo (Old Bridge), which is overlooked by the open-air tables of various riverside parrillas. Nearby is the Museo Gauchesco y Parque Criollo Ricardo Güiraldes, which celebrates historical gaucho life. During the week surrounding November 10, the Día de la Tradición (Day of Tradition) celebrates the gaucho with shows, community barbecues, riding competitions, and a huge crafts fair. It's more fun to visit San Antonio on weekends, as many restaurants are closed Monday to Thursday.
