Fodor's Expert Review Birthplace of Pepsi-Cola

New Bern Store/Mall

In honor of the soda's 100th anniversary in 1998, the local bottling company opened the Birthplace in the same corner store where teacher-turned-pharmacist Caleb Bradham brewed his first batch of "Brad's Drink." He later renamed it Pepsi-Cola, began marketing the syrup to other soda fountains, and a conglomerate was born. This old-fashioned shop feels like a museum, with its reproduction of Bradham's fountain and exhibits of memorabilia and gift items. Enjoy a Pepsi float while roaming the new addition next door, full of Pepsi history and souvenirs ranging from T-shirts to thimbles.

Store/Mall Historical Free Family

Quick Facts

256 Middle St.
New Bern, North Carolina  28560, USA


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Rate Includes: Free

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