New York City

The Big Apple is one of the best shopping destinations in the world, rivaled perhaps only by London, Paris, and Tokyo. Its compact size, convenient subway system, and plentiful cabs (or Uber or Lyft rides) make it easy to navigate with plenty of bags in tow. But what it really comes down to is the staggering number and variety of stores. If you can't find it in New York, it probably doesn't exist.

If you like elegant flagships and money is no object, head to Midtown, where you'll find international megabrands like Louis Vuitton, Yves Saint Laurent, and Gucci, as well as famed department stores Bergdorf Goodman and Barneys. Nearby Madison Avenue has couture from Carolina Herrera and Vera Wang, and 5th Avenue is lined with famous jewelry stores such as Tiffany, Van Cleef & Arpels, and Harry Winston. This is also the neighborhood to indulge in bespoke goods, such as handmade shoes from John Lobb. If you like designer pieces but can't afford them, don't despair—there are plenty of upscale consignment shops around the city where you can find last season's Chanel suit or a vintage YSL jacket.

The small, independent shops that once lined SoHo have largely been displaced by the likes of J.Crew and UNIQLO, but if you want to hit the chains, this is a great place to do it, because the neighborhood also provides high-quality people-watching and superb lunches. Poke around on the side streets and in nearby NoLIta for outposts of smaller local and foreign designers and, if you're craving some of old SoHo's artistic spirit, don't discount the street vendors' stalls, which sell handmade jewelry and simple cotton dresses.

The East Village and Lower East Side are hotbeds of creativity and quirky coolness, with little boutiques selling everything from retro furniture to industrial-inspired jewelry. They're tucked among bars and old tenement buildings. The Meatpacking District is another great shopping destination to find chic designer stores like Diane von Furstenberg and rag & bone along with independently owned boutiques. And if you jaunt over to Brooklyn, you'll discover that some of the city's hippest designers are hanging out at boutiques just across the East River.

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  • 1. & Other Stories

    SoHo

    There are now several & Other Stories in New York and California, but this was the first U.S. outpost of the popular shop owned by Swedish megastore H&M. The inventory focuses on midrange clothes and bold twists on staples designed in Paris and Stockholm. Chunky sweaters, pointy-toed flats, and printed coats are just the beginning. This is a great place to browse: you're sure to find something delightful and not over-the-top expensive.

    575 Broadway, New York, New York, 10012, USA
    646-767–3063
  • 2. Agent Provocateur

    SoHo

    If Victoria's Secret is too tame for you, try this British-based lingerie shop, which has a naughty twist. Showpieces include corsets, lace sets with contrast-color trim, bottoms tied with satin ribbons, and some fetish-type leather ensembles. A great selection of stockings is complemented by the garter belts to secure them.

    133 Mercer St., New York, New York, 10012, USA
    212-343–7370
  • 3. Housing Works Bookstore

    SoHo

    Operated by a nonprofit that puts all proceeds toward combating AIDS and homelessness, this New York institution has an impressive collection of previously owned books of many genres. Literary, cultural, and benefit events are held here frequently—including StorySLAMS put on by The Moth. There's a full calendar on the website. The café is a popular spot for laptop-toting creatives types. 

    126 Crosby St., New York, New York, 10012, USA
    212-334–3324
  • 4. Isabel Marant

    SoHo

    If you're after that casually glamorous Parisian vibe, look no further than Isabel Marant. Long a favorite of globe-trotting fashionistas, the tailored jackets, shorts, and flirty dresses are eclectic and sophisticated, with textured, deeply hued fabrics.

    469 Broome St., New York, New York, 10013, USA
    212-219–2284
  • 5. McNally Jackson

    SoHo

    A bibliophile's dream, this friendly indie bookstore has a wide selection of books and literary magazines. There's a particularly well-curated poetry section. Author events are held frequently, in person and online. 

    134 Prince St., New York, New York, 10012, USA
    212-274–1160
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  • 6. Prada

    SoHo

    This ultramodern, multilevel flagship space, designed by Rem Koolhaas, is both showpiece and showcase. It's worth wandering in to check out the oft-changing artistic display in the central open staircase, even if the luxurious clothes and accessories for men and women are out of your price range. The store stretches from Broadway to Mercer Street, with entrances at both ends.

    575 Broadway, New York, New York, 10012, USA
    212-334–8888
  • 7. Rachel Comey

    SoHo

    Beloved New York–designer Rachel Comey creates cool jumpsuits, slouchy sweatshirts, wide-leg pants, and chunky mules that are highly sought after by the downtown fashion crowd. Her skylit, loft-like boutique is an oasis from the SoHo fray, where helpful staff will help you find the best style.

    95 Crosby St., New York, New York, 10012, USA
    212-334–0455
  • 8. Stella McCartney

    SoHo

    Parquet flooring and art deco display cases give this multilevel store an understated but chic atmosphere that perfectly matches the clothing aesthetic. The women's wear collection, done mostly in gauzy, muted colors, is on the top floor, while menswear, sportswear, Adidas by Stella McCartney, and adorable children's clothes are on the lower level. In keeping with McCartney's vegetarianism, fur and leather are verboten.

    112 Greene St., New York, New York, 10012, USA
    212-255–1556
  • 9. What Goes Around Comes Around

    SoHo

    Professional stylists and celebrities head here to dig up pristine vintage items like Levi's and Azzedine Alaïa dresses, as well as Hermès scarves and Chanel jewelry. The vintage rock tees (think Black Sabbath, Mötley Crüe) are great finds but can set you back eye-watering amounts of money.

    103 Wooster St., New York, New York, 10013, USA
    646-807–4517
  • 10. 45R

    SoHo

    Cult-favorite Japanese denim brand 45rpm's New York outpost might be pricey, but fans love the label for its attention to detail, like hand-dyed denim woven on antique looms. The T-shirts are particularly stylish, the nondenim women's wear is ethereal and cozy, and the men's shirts and blazers are elegantly tailored.

    169 Mercer St., New York, New York, 10012, USA
    917-237–0045
  • 11. 7 for All Mankind

    SoHo

    Whether you're hunting for superskinny, high-waisted, or boot-cut jeans in a dark or distressed finish, this temple to denim has it all. The jeans for men and women are long-standing favorites, but be warned: although they'll make your derriere look good, they don't come cheap. You'll also find stylish and sexy dresses here, plus sweaters and jackets for men and women.

    394 W. Broadway, New York, New York, 10012, USA
    212-226–8615
  • 12. A Bathing Ape

    SoHo

    Known simply as BAPE to devotees, this exclusive label has a cult following in its native Tokyo. The focus is a small selection of camouflage gear and bright, fun, limited-edition T-shirts for men, women, and children; the limited-edition sneakers in funky colors are scene stealers.

    163 Mercer St., New York, New York, 10012, USA
    212-925–0222
  • 13. A.P.C.

    SoHo

    This hip French boutique for men and women sells deceptively simple but elegant clothes in an equally understated setting. Choose from sharply cut gabardine and corduroy suits or dark denim jeans and jackets. For women, best bets include classically styled dresses, striped sweaters, and skinny jeans.

    131 Mercer St., New York, New York, 10012, USA
    212-966–9685
  • 14. Alexander Wang

    SoHo

    Vogue darling Alexander Wang's flagship boutique is as unfussy and cool as his clothes, with artistic displays amid the racks of perfectly slouchy tank tops, sheath dresses, or edgy ankle boots.

    103 Grand St., New York, New York, 10013, USA
    212-977–9683
  • 15. Alexis Bittar

    SoHo

    It's the quintessential New York story—a jewelry designer who got his start selling his first line, made from Depression-era glass, on a corner in SoHo. His designs count A-list celebs and fashion editors among fans. Expect colorful, fun statement jewelry made out of metal, Lucite, pearls, and vintage glass.

    65 Prince St., New York, New York, 10013, USA
    917-365–5426
  • 16. BDDW

    SoHo

    Exquisite hand-crafted furniture, fixtures, and ceramics, made in master-craftsman Tyler Hays' Philadelphia studio, are showcased in this airy, skylit space. The heirloom-quality pieces blend minimalist, organic lines, often with warm-wood or leather finishes. Even if your budget is limited, BDDW is worth a visit for inspiration.

    5 Crosby St., New York, New York, 10013, USA
    212-625–1230
  • 17. Broken English

    SoHo

    At the NYC outpost of this L.A. favorite, owner Laura Freedman sells a well-edited selection of jewelry from designers including Anita Ko and David Webb. Expect delicate and whimsical pieces, from diamond-encrusted ear cuffs to geometric rings.

    42 Crosby St., New York, New York, 10012, USA
    212-219–1264
  • 18. Camper

    SoHo

    Urbanites love this Spanish footwear company for its funky but comfortable shoes. The slip-ons and lace-ups have generously rounded toes and a springy feel. A signature style has pairs of shoes with slightly mismatched designs.

    110 Prince St., New York, New York, 10012, USA
    212-343–4220
  • 19. Canal Street Market

    SoHo

    Some of New York's most interesting designers, artists, and food vendors fill this downtown market hall. Browse minimalist and functional housewares at Leibal's nook, cool jewelry at Beroep Tech, and independent magazines at Office Magazine Newsstand. Food choices range from Cantonese street food at Joe's Steam Rice Roll to Filipino tacos at Mucho Sarap bubble tea at Lazy Sundaes. Apart from the anchor vendors, the rest of the stalls rotate, so you never know what gems you'll find.

    265 Canal St., New York, New York, 10013, USA
    646-694–1655
  • 20. COS

    SoHo

    With COS's mostly monochrome palette, clean lines, and structured styles meant to last, it's hard to believe that this minimalist fashion brand is owned by H&M. Stock up on wardrobe essentials like black dresses, white button-ups, and wool blazers. The leather shoes, handbags, and other accessories are equally elegant.

    129 Spring St., New York, New York, 10012, USA
    212-389–1247

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