San Diego

San Diego’s retail landscape has changed radically in recent years with the opening of several new shopping centers—some in historic buildings—that are focused more on locally owned boutiques than national retailers. Where once the Gaslamp was the place to go for urban apparel and unique home decor, many independently owned boutiques have decided to set up shop in the charming neighborhoods east of Balboa Park known as North Park and South Park. Although Downtown is still thriving, any shopping trip to San Diego should include venturing out to the city’s diverse and vibrant neighborhoods. Not far from Downtown, Little Italy is the place to find contemporary art, modern furniture, and home accessories.

Old Town is a must for pottery, ceramics, jewelry, and handcrafted baskets. Uptown is known for its mélange of funky bookstores, offbeat gift shops, and nostalgic collectibles and vintage stores. The beach towns offer the best swimwear and sandals. La Jolla’s chic boutiques offer a more intimate shopping experience, along with some of the classiest clothes, jewelry, and shoes in the county. The new La Plaza La Jolla is an open-air shopping center with boutiques and galleries in a Spanish-style building overlooking the cove. Point Loma’s Liberty Station shopping area in the former Naval Training Center has art galleries, restaurants, and home stores. Trendsetters will have no trouble finding must-have handbags and designer apparel at the world-class Fashion Valley mall in Mission Valley, a haven for luxury brands such as Hermès, Gucci, and Jimmy Choo.

Enjoy near-perfect weather year-round as you explore shops along the scenic waterfront. The Headquarters at Seaport is a new open-air shopping and dining center in the city’s former Police Headquarters building. Here there are some big names, but mostly locally owned boutiques selling everything from gourmet cheese to coastal-inspired home accessories. Just next door, Seaport Village is still the place to go for trinkets and souvenirs. If you don’t discover what you’re looking for in the boutiques, head to Westfield Horton Plaza, the Downtown mall with more than 120 stores. The sprawling mall completed a major restoration project in 2016 to include a new public plaza, amphitheater, and fountains.

Most malls have free parking in a lot or garage, and parking is not usually a problem. Westfield Horton Plaza and some of the shops in the Gaslamp Quarter offer validated parking or valet parking.

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  • 1. CJ Charles

    La Jolla

    An exquisitely appointed shop selling designer and estate jewelry, CJ Charles specializes in Bulgari watches, Cartier, and Patek Philippe, along with stunning fine jewelry, Baccarat crystal, and gift items.

    1135 Prospect St., San Diego, California, 92037, USA
    858-454–5390
  • 2. D Forsythe Jewelry

    Jewelry & Watches

    Stepping into D Forsythe is like taking a quick spin around the world. The one-of-a-kind jewelry sold here features sapphires, emeralds, moonstones, and baroque pearls from such faraway places as Denmark, Cambodia, Turkey, Bali, India, England, and Thailand.

    1136 Loma Ave., Coronado, California, 92118, USA
    619-435–9211

    Shop Details

    Rate Includes: Closed Sun. and Mon.
  • 3. Dolcetti Boutique

    Gaslamp Quarter | Clothing

    With everything from flirty dresses to casual daytime outfits and a full-service hair salon on-site, this Gaslamp Quarter boutique is a one-stop shop for getting ready for a night on the town. The lofty space with exposed brick walls is owned by style-savvy sisters, and also carries accessories, jewelry, menswear, and children's clothing.

    635 5th Ave., San Diego, California, 92101, USA
    619-501–1559

    Shop Details

    Rate Includes: Closed Mon.
  • 4. Often Wander at NOON

    Ocean Beach | Souvenirs

    Affordable handmade jewelry and American-made home accessories like tea towels, candles, and glassware fill the shelves at this whimsical boutique and design studio in Ocean Beach. NOON also stocks fresh-smelling soaps, lotions, and perfumes, as well as letterpress greeting cards.

    4993 Niagara Ave., #105, San Diego, California, 92107, USA
    619-523–1744
  • 5. Pomegranate

    Jewelry & Watches

    In La Jolla for nearly 40 years, Pomegranate pairs contemporary and antique jewelry with edgy and artistic fashions by American, European, and Asian designers.

    1152 Prospect St., La Jolla, California, 92037, USA
    858-459–0629
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  • 6. Sauvage Swimwear

    La Jolla | Clothing

    This luxurious boutique sells sexy and sophisticated swimsuits, beachwear, jewelry, and accessories for women, as well as swim trunks, surf shorts, and workout gear for men.

    1025 Prospect St., Suite 140, San Diego, California, 92037, USA
    858-729–0015
  • 7. Simón Limón

    Simón Limón doesn't have a large footprint, but what it lacks in square footage it more than makes up for with unique, colorful wares, showcasing independent, local Latinx artists from both San Diego and Tijuana. Humorous cards, stylish jewelry and t-shirts, skincare products and scented candles featuring printed affirmations are just some of the items on its shelves. 

    2185 Logan Ave., San Diego, California, 92113, USA
    619-519--0765

    Shop Details

    Rate Includes: Closed Mon.

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