Top Reasons to Go to Switzerland

The Alps: Majestic views from commanding peaks and storybook alpine hamlets.

Urban Pleasures: Cosmopolitan Geneva, flashy Zurich, artsy Basel, and historic Bern.

Food and Drink: Haute cuisine, local wine, and, of course, Swiss cheese and chocolate.

Winter Fun: You can whoosh down premier ski slopes and then relax in opulent spas.

Scenic Journeys: Trains provide panoramic views of spectacular mountainous landscapes.

Shopping: Chic designer boutiques, extravagant luxury shops, festive holiday markets.