Fodor's Expert Review Fendi

Fendi has been a fixture of the Roman fashion landscape since "Mamma" Fendi first opened shop with her husband in 1925. With an eye for crazy genius, she hired Karl Lagerfeld, who began working with the group at the start of his career. His furs and runway antics made him one of the most influential designers of the 20th century and brought international acclaim to Fendi. Although the atelier, now owned by the Louis Vuitton group, still symbolizes Italian glamour, it's also gotten new life in the Italian press for its "Fendi for Fountains" campaign, which included funding the restoration of Rome's Trevi Fountain, and for moving its global headquarters to a striking Mussolini-era building known as the "square Colosseum" in the city's EUR neighborhood. The flagship store in Rome is on the ground floor of Palazzo Fendi. Upper floors contain the brand's seven private suites (the first ever Fendi hotel), and the rooftop is home to Zuma, a modern Japanese restaurant with an oh-so-cool bar that has sweeping views across the city.