Fodor's Expert Review Matches Fashion

Housed within a beautiful six-story Mayfair town house, Matches Fashion's flagship store is so much more than just a retail destination. Designed to create a bricks-and-mortar location that delivers the ultimate contemporary shopping experience, this is a multifaceted emporium in which the ground-floor fashion retail space is complemented by an in-house garden, exhibition spaces, multimedia studios, and a calendar of curated talks and events. Whether this is the future of fashion retail is still to be seen, but at the very least it's a lovely place to shop for brands from Gucci to Jil Sander.