Fodor's Expert Review Agent Provocateur

Created by punk fashion designer Vivienne Westwood's son and daughter-in-law, this line of lingerie in gorgeous fabrics, silks, latex, and lace tends toward the kind of risqué underwear that is both provocative and practical. The original boudoir-like shop is staffed by assistants in prim pink uniforms in what was Soho's red-light district, but the brand has gone a bit more mainstream and now also sells bathing suits, nightwear, jewelry, and luggage in multiple locations in Knightsbridge, Mayfair, Victoria, and Notting Hill.