23 Best Shopping in London, England

Fenwick

Mayfair Fodor's choice

A manageably sized department store, Fenwick is a welcome haven of affordability in a shopping area where stratospheric prices are the norm. The store is particularly strong on accessories (notably lingerie, wraps, and hats), cosmetics, perfumes, and chic, wearable fashion by both big names and more niche designers such as Goat, J Brand, and Tory Burch. There are also three small spas (Chantecaille, La Prairie, and a Blink waxing room), various beauty services (including a hair salon, nail bar, and Blink brow bar), and three restaurants, plus a men's department in the basement.

Heywood Hill

Mayfair Fodor's choice

Open since 1936, this is considered by some to be the best small bookstore in the English-speaking world—John Le Carré, who set a scene in Tinker Tailor Soldier Spy here, was a long-standing customer. Browse for a leather-bound volume on architecture, gardening, natural history, or topography—just some of the topics in which the antiquarian collection specializes. The contemporary selection emphasizes literature, history, biography, travel, architecture, and children's books, and the knowledgeable staff is happy to provide advice. During World War II, author Nancy Mitford helped keep the bookstore going. Today, the 12th Duke of Devonshire, a descendant of her brother-in-law, the 11th Duke, is the owner.

Alexander McQueen

Mayfair

Since the legendary designer's untimely death in 2010, his right-hand woman, Sarah Burton, has been at the helm, receiving raves for continuing his tradition of theatrical, darkly romantic, and beautifully cut clothes incorporating corsetry, lace, embroidery, and hourglass silhouettes, all of which were exemplified in Burton's celebrated wedding dress for Kate Middleton. Can't afford a gala gown? Go home with a skull-print silk scarf.

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Alfred Dunhill

Mayfair

For more than 100 years, Dunhill has been synonymous with the most luxurious and sophisticated men's goods, including accessories, briefcases, and superbly tailored clothes. This Georgian mansion, their flagship, also features a barbershop, cellar bar, courtyard restaurant, and bespoke services, where you can order custom-fitted menswear or unique versions of the brand's celebrated leather goods. The smaller, original St. James's shop has been on Jermyn Street since 1906.

Asprey

Mayfair

The company's "global flagship" store displays exquisite jewelry—as well as silver and leather goods, watches, china, and crystal—in a discreet, very British setting that epitomizes quality, expensive good taste, and hushed comfort. If you're in the market for an immaculate 1930s cigarette case, a silver cocktail shaker, a pair of pavé diamond and sapphire earrings, or a ladylike handbag, you won't likely be disappointed. And, for the really well-heeled, there's custom service available as well (Ringo Starr had a chess set made here). Having been at its original location since 1847 (some 66 years after Asprey was established in 1781), the company celebrated its 240th birthday in 2021 with a move to a new flagship store just around the corner on Bruton Street.

Belstaff

Mayfair

For years the purveyors of Britain's coolest motorcycle leathers, Belstaff has expanded into dresses, skirts, and handbags, as well as knitwear, boots, tops, and trousers for men, women, and children. Outerwear in general and leather jackets in particular remain a strength. All the items reflect the brand's functional yet unconventional heritage. Previous customers include Lawrence of Arabia, Amelia Earhart, Steve McQueen, and Che Guevara.

Browns

Mayfair

A trendsetting boutique since it opened in the 1970s, this shop occupying interconnecting town houses has been reinvigorated after a purchase by luxury e-tailer Farfetch.com. Browns focuses on well-established international luxury designers, such as Vetements, Valentino, Marques'Almeida, and Saint Laurent. The menswear, footwear, and accessories collections are equally well chosen. If you're about to go down the aisle, check out the appointment-only bridal boutique at 12 Hinde Street in Marylebone.

Burberry

Mayfair

Known for its trademark tartan, this company has cultivated an edgy, high-fashion image in recent years, and following the departure of designer Riccardo Tisci, creative director Daniel Lee is set to put his own stamp on future collections. For those who prefer the traditional Burberry look, the raincoats are still a classic buy, along with handbags and plaid scarves in every color imaginable. If you're up for a trek, there's a huge factory outlet in Hackney on Chatham Place that has clothes and accessories for men, women, and children at half price or less. There are also branches in Chelsea, Knightsbridge, and the Westfield shopping center in addition to this spectacular flagship store.

Charbonnel et Walker

Mayfair

Established in 1875, this master chocolatier's Mayfair shop specializes in traditional handmade chocolates (rose-petal creams and champagne truffles, for example) and has been creating these beautifully packaged, high-quality candies from long before most of today's fashionable brands appeared. Their drinking chocolate—coarsely grated fine chocolate in a tin—is worth carrying home in a suitcase.

Garrard

Mayfair

The oldest jewelry house in the world, Garrard has been in business since 1735. Between 1843 and 2007, the company was responsible for the upkeep of the Crown Jewels in the Tower of London and for creating several royal crowns (you can see some on display in the Tower). Today the focus is on precious gems in simple, classic settings, along with silver accessories. Although some collections are definitely contemporary (with items like minimalist hoop earrings or two-finger rings), many of the designs are traditional and impressive—which will be handy should you be in the market for an old-school diamond tiara.

Gieves & Hawkes

Mayfair

One of the grand men's tailoring houses of Savile Row, this company made its name outfitting British royals who served as officers in the armed forces. The company still supplies custom-made military uniforms, as well as beautifully tailored formal and civilian wear for clients who have included Winston Churchill and Ian Fleming. Prices for a bespoke suit start around £5,000 and made to measure at £1,150, but you can find ready-made versions from around £900 (separates from £200), while a new line of casual wear has several items under £200. Custom-made shoes are also available.

Grays Antique Centre

Mayfair

There are approximately 100 dealers here, specializing in everything from Bakelite items to Mughal art. The majority focus on jewelry, ranging from contemporary to antique. Bargains are not out of the question, and proper pedigrees are guaranteed. Be sure to go on a weekday as the store is closed Saturday and Sunday.

Isabel Marant London

Mayfair

The first London store from Marant, a favorite of French fashion editors, this airy skylit space is full of her signature slim-cut pants, slouchy knits, wedge sneakers, and rock-chick miniskirts, all exuding Left Bank boho cool. There is a separate stand-alone store in South Kensington.

Matches Fashion

Mayfair

Housed within a beautiful six-story Mayfair town house, Matches Fashion's flagship store is so much more than just a retail destination. Designed to create a bricks-and-mortar location that delivers the ultimate contemporary shopping experience, this is a multifaceted emporium in which the ground-floor fashion retail space is complemented by an in-house garden, exhibition spaces, multimedia studios, and a calendar of curated talks and events. Whether this is the future of fashion retail is still to be seen, but at the very least it's a lovely place to shop for brands from Gucci to Jil Sander.

Mulberry

Mayfair

Staying true to its rural Somerset roots, this luxury goods company epitomizes le style anglais, a sophisticated take on the earth tones and practicality of English country style. Best known for highly desirable luxury handbags—such as the Lily, Chiltern, and Bayswater models—the company also produces gorgeous leather accessories, from wallets to luggage, as well as shoes and clothing for men and women. Aside from the New Bond Street flagship, there are branches in Knightsbridge, Covent Garden, Stanstead airport, and the Westfield centers, along with Mulberry concessions in most of the major upscale department stores. The small store on St. Christopher's Place in Marylebone stocks accessories only.

Ozwald Boateng

Mayfair

The dapper menswear by Ozwald Boateng (pronounced bwa-teng) combines contemporary funky style with traditional Savile Row quality. His made-to-measure suits have been worn by the dandyish likes of Jamie Foxx, Mick Jagger, and Laurence Fishburne, who appreciate the sharp cuts, luxurious fabrics, and occasionally vibrant colors (even the more conservative choices have jacket linings in bright silk).

Rupert Sanderson

Mayfair

Designed in London and made in Italy, Sanderson's elegant shoes have been a huge hit in fashion circles with their lavish ornamentation on heels and flats alike. Red-carpet-ready high heels—worn by celebs, including Claire Danes, Nicole Kidman, and Sandra Bullock—come in gorgeous colors and prints; peep toes are signature elements. The high prices reflect the impeccable craftsmanship.

Smythson of Bond Street

Mayfair

No hostess of any standing would consider having a leather-bound guest book made by anyone besides this elegant stationer, and the shop's social stationery and distinctive diaries with their pale-blue pages are the epitome of British good taste. These, along with other made-in-Britain leather goods, including a small line of handbags, backpacks, and luggage tags, can be personalized. There are branches in Chelsea, Notting Hill, and Heathrow, plus concessions in leading department stores.

Stella McCartney

Mayfair

It's not easy emerging from the shadow of a Beatle father, but Stella McCartney is a major force in fashion in her own right. Her signature jumpsuits and tuxedo pantsuits embody her design philosophy, combining minimalist tailoring with femininity and sophistication with ease of wear. Her love of functionality and clean lines has led to her branching off into lingerie, accessories, swimwear, and sportswear, designing a line for Adidas. A vegetarian like her parents, she refuses to use fur or leather, making her a favorite with similarly minded fashionistas.

Thomas Goode

Mayfair

Before moving to Burlington Arcade, luxury housewares shop Thomas Goode had been at the same smart Mayfair address for over 150 years, but the classic style continues to sell at the new location. The china, silver, crystal, and linen, whether from the store's own line or from luxury brands like Christofle and Puiforcat, are simply the best that money can buy, a legacy of its original customer base of international royals and heads of state. The store still holds two royal warrants, but anyone who can afford it can commission their own bespoke set of china. If such luxury is beyond you, visit anyway for the shop's small museum of plates, either antique or designed for royalty, including some created for Princess Diana's wedding.

Victoria Beckham

Mayfair
Many were dubious when the former Spice Girl launched herself as a high-end designer, but her elegant yet wearable clothes soon made her a favorite with influencers and customers alike. This, her only stand-alone boutique, carries all the Beckham lines: the VVB diffusion line, the main collection, and accessories like bags, shoes, and eyewear, all displayed like artwork in the gallery-like space.

Vivienne Westwood

Mayfair

From her beginnings as the most shocking and outré designer around, the late Vivienne Westwood became a standard-bearer for high-style British couture. At the Chelsea boutique where she first sold the lavish corseted ball gowns, dandified nipped-waist jackets, and tartan-meets-punk daywear that formed the core of her signature look, you can still buy ready-to-wear—mainly items from the more casual Anglomania diffusion line and the exclusive Worlds End label, which draws from her archives. The small Davies Street boutique is devoted to couture (plus bridal), while the flagship Conduit Street store carries all of the above. There's also a men's collection at 18 Conduit Street.

Waterstones

Mayfair

At this megabookshop (Europe's largest, with more than 8 miles of bookshelves) in a former art deco department store near Piccadilly Circus, browse for your latest purchase, attend one of the frequent meet-the-author events, or enjoy a coffee in the café in the basement. Waterstones is the country's leading book chain, and it's pulled out all the stops to make its flagship as welcoming as a bookstore can be. The top floor hosts the 5th View bar and restaurant, where visitors can sit down with a book and a cocktail and enjoy views over Piccadilly. There are several smaller branches throughout the city.