Fitzrovia Travel Guide
  • Photo: Sampete |


To the north of Soho, on the other side of Oxford Street, is Fitzrovia, famed for its dining and drinking. It is known affectionately by some as "Noho." Like its brasher southern sibling, it has some excellent bars and restaurants (especially on Charlotte Street) but more breathing space and fewer crowds. Its name most likely derives from nearby Fitzroy Square. Originally designed by the Adam brothers, the square and its environs quickly became fashionable for haute bohemia; George Bernard Shaw and James McNeil Whistler lived here. To the west, Great Portland Street separates it from Marylebone, while Tottenham Court Road marks its eastern border, beyond which is Bloomsbury. Busy Euston Road (and the Circle Line beneath it) is its northern extent.


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