Located in the former showroom HQ of the once mega Sanderson textiles company, the Sanderson Hotel borrowed the old company’s name and continued the theme of design, except out went the chintzy florals and in came slick, ethereal interiors by superstar designer, Philippe Starck. A world away from the formal, proper look of the average luxury hotel, the Sanderson is about fantasy and fun, its glass-walled interiors, ever shifting lighting themes and opulent bars a fashion crowd’s dream. More Margiela than Macy’s, expect a classy clientele at this luxury retro design hotel in the heart of Fitzrovia.
The hotel provides complimentary bikes to guests to explore on, with a potential Tour de Regent’s Park just a short ride away.
While there’s still a hint of 1950’s office block about the rooms, that’s part of the charm as the vaguely modernist leanings of the original architecture merges with whimsical, ornate additions. Despite the overriding flood of white, the deep rugs, glass wall partitions, and sleek furniture keep things opulent.
You might not want a bathroom like this in your own home, but that shouldn’t stop you luxuriating in the sheer beauty and simplicity of the design when you’re here. Somewhere between a futuristic sci-fi boudoir and a bare showroom bathroom, it’s not your everyday water closet.
YOU SHOULD KNOW Glass walls and sheer curtains are all that stands between some bedrooms and their bathrooms, a design quirk not everybody will enjoy.
Punctured with thick pillars and sparsely dotted with chic chairs and sculpture, the lobby is an avant-garde playground of design that won’t take kindly to tatty luggage spoiling the look. A place to spend some time, if only to try out every single one of the eclectic selection of sofas, armchairs and chaise longue.
Again with the draped curtains, baroque furniture and angelic color scheme, the Agua Spa provides all the treatments and pampering you need to pull yourself out of that rabbit hole.
Personal trainers are on hand to motivate in the well-equipped 24-hour gym.
Not quite fine dining, much more fun and less formal than that, the menu at the restaurant at The Sanderson Hotel, cunningly named The Restaurant at Sanderson, is a celebration of British produce. Keeping up with the Jones’, the restaurant matches the hotel’s chic public spaces, looking out over the beautiful courtyard garden that twinkles at night. If wandering the Sanderson Hotel feels a little like getting lost down the rabbit hole, that’s because it’s all by design—enjoy the eccentric Mad Hatters Afternoon Tea and go with the flow.
Wake up late and eat brunch here to experience great food and even greater people watching.
The extravagant Long Bar is one place where you shouldn’t have trouble finding a chair at the counter, since this one happens to be 80-feet long. If you’re not at the bar drinking the expensively assembled cocktails, you should be grooving—yes, grooving—on the dance floor to the DJs who play throughout the week. If the thought of ‘grooving’ leaves you a little discombobulated, make for the sultry Purple Bar for more intimate cocktails.
In a part of the West End that’s all luxury hotels, old pubs and media companies, quiet Fitzrovia is the perfect place for central London strolls. Regent’s Park is near, the shops of Oxford Street are a block away and there are plenty of galleries and museums within walking distance. However, but when you must travel further to find your fun, connect to other parts of the city via Russell Square or Tottenham Court Road Tube stations.
Celebrity hangout the Chiltern Fire House (18-minute walk) will guarantee the chance to both see famous faces and eat exquisite food, while Yauatcha (8-minute walk) is the perfect place for Chinese fine dining in one of Soho’s classic chic spots (always make sure to take away a box of macarons after every visit).
With the London Edition almost next door, you should check out the Lobby Bar (1-minute walk) at the competition, where you might even find a crowd as trendy as the one you’re leaving behind at The Sanderson. If you want lower key, go to Bourne and Hollingsworth (6-minute walk), a basement bar with a big heart, good music and twee cocktails.
WHY WE LIKE IT
Style is poured into every corner of the Sanderson Hotel, creating an intense visual experience that might have you rubbing your eyes now and again. Knowingly over the top, unstintingly chic and just a tad retro, there’s a charm to the directional design and while some guests might find it a little overwhelming, we love the commitment to subverting the luxury hotel blueprint. Superbly located in the heart of Fitzrovia, one step outside and you’re in the heart of London.