One of several London properties co-owned by hotel design darling Kit Kemp, the Ham Yard Hotel is everything a boutique hotel should be: fun, creatively curated, and oh so stylish. Located in the once seedy Soho neighborhood, the colorful, high-end hotel is surrounded by hip restaurants, lively bars, and independent stores, where once, nearby neighbors would have included peep shows and sex shops.
YOU SHOULD KNOW While not the sleazy neighbourhood it once was, Soho does cling on to its past as London’s foremost red-light district—although this slightly edgy appeal might be a plus for some.
Dressed in more modest, neutral tones than some hotels in the Firmdale stable, the Kit Kemp-designed rooms still remain a cut above the interiors you’ll find in most similarly priced hotels, with zany fabrics, bright furniture, and whimsically patterned headboards injecting the fun into the design.
While rooms are individually deigned, most bathrooms stick to one look that consists of smart grey granite, white porcelain and sleek wooden panelling to admire while making use of the walk-in shower.
Suites come with the ultimate in relaxed entertainment, the bath tub with its own TV!
Dress to impress on check-in because you never know who you might see here. A spacious, super-hip welcome hall is almost always buzzing with guests and non-guests visiting the hotel’s bar and restaurant.
The Soholisitc Spa offers a range of spa treatments from body scrubs to massage that can also be taken in your room.
A serious gym for serious trainers, the Ham Yard has a full line-up of everything you’ll need to keep up your training regime while away from home. And bonus, there are even personal trainers in case you need a little motivation.
Between the large sprung booths and sort-of-cocktail-chairs that make up the seating options for dining, the Ham Yard restaurant makes for a comfortable place to sample the modern European menu surrounded by bright bold prints, artwork, and snazzy lighting.
While the restaurant is a beautiful space, the laidback—yet exclusive—bar is our preferred area. Either pull up a stool at the bar and rest with a spritz or take a seat at the low-slung tables and order Sazeracs and buttermilk fried chicken on the side.
London’s most lively central neighbourhood, Soho is the place to be for the best food, drink, shopping, and culture in the West End. With Theatreland on your doorstep, access to shows is within walking distance of the hotel. There’s plenty to see and do in and around Soho and short cab rides will provide the most convenient access to anywhere slightly further afield. If you need the Underground, head to Piccadilly Circus for good connections.
Soho is full of restaurants, so make sure to sample plenty of what’s out there. Start with deliciously rich ramen at Bone Daddies (3-minute walk) and make sure to order the Asahi Super creamy head to get the authentic Japanese frothy beer. Next up, try Blacklock (5-minute walk) for some of the best chops in town.
You’re in Soho so drinks with a late-night show at Ronnie Scott’s (5-minute walk) are a must. Keep it classy with a visit to Bar Américain (1-minute walk) at Brasserie Zedel where classic cocktails will probably be accompanied by lounge music and 1920s Parisian vibes.
WHY WE LIKE IT
While Soho is no longer all that sleazy, it still has an edgy appeal to it that makes it an attractive place to stay if you want to stay in a part of London that has the unmistakable energy of an area always in flux. The hotel compliments this energy with its stylish design and relaxed cool, but doesn’t stint on service, with guests’ needs always coming first.