As upscale as ever, Vienna remains an exclusive and high-end place to shop, even as young designers are raising their profiles and creating new ways to shop throughout the city. The Goldenes Quartier, or Golden Quarter, in the heart of the Innere Stadt, remains the most exclusive shopping area, located on the extension of the Kohlmarkt, between Tuchlauben, Bognergasse, and Am Hof. Flagship stores such as Prada, Saint Laurent, Bottega Veneta, and Louis Vuitton are just a few among the many that will entice all manner of serious shoppers. Visitors can also stroll easily along, as the area has been turned into a pedestrian zone.

In the pedestrian-only streets of Kärntner Strasse, Graben, and Kohlmarkt, shopaholics can readily give into their passion. Sleekly cut dresses and intricately crafted jewelry beckon from the windows of shops formerly occupied by purveyors to His Imperial Majesty. Even the Swedish clothing store H&M presents itself in exclusive garb; on Graben near St. Stephen’s Cathedral, it has found a home in the mahogany-clad building that was once home of the department store of Braun & Co. Where baronesses once bought fur muffs, tattooed teens now rummage for cheap T-shirts. Luxury brands such as Hermès, Burberry, and Cartier have set up shop on or around Kohlmarkt, the street leading up to the Hofburg.

As you walk along Michaelerplatz, in front of the imperial palace, be sure to explore the little passageway next to the Michaeler Church. You'll find a few wonderful shops selling precious stones and silverware. If you want to venture farther afield, explore Mariahilferstrasse, Vienna’s best-known shopping mile outside the city center. Much of this area has been turned into a "shared space zone"—part of it now pedestrian-only—making it very friendly to shoppers. Running from MuseumsQuartier to the BahnhofCity Wien shopping mall, it's peppered with department stores like Peek & Cloppenburg, Gerngross, and s.Oliver. Neubaugasse, which runs into Mariahilferstrasse about halfway up, is bustling with young designers who sell their wares in little boutique shops. The creativity continues on nearby Lindengasse, Kirchengasse, and Burggasse.

Sort by: 8 Recommendations {{numTotalPoiResults}} {{ (numTotalPoiResults===1)?'Recommendation':'Recommendations' }} 0 Recommendations
  • 1. Altwiener Christkindlmarkt

    1st District | Market

    This festive seasonal market is held on one of Vienna's cozier squares. ...Read More

  • 2. Am Hof

    1st District | Market

    On Friday and Saturday from March to early November, a small outdoor market with arts, crafts, and collectibles takes place on Am Hof. It's...Read More

  • 3. Danube Canal art and antiques market


    From early May to late September, an outdoor art and antiques market springs up along the Danube Canal underneath the Salztorbrücke. The merchandise...Read More

  • 4. Flohmarkt am Naschmarkt

    6th District/Mariahilf | Market

    In back of the Naschmarkt, stretching along the Linke Wienzeile from the Kettenbrückengasse U4 subway station, you'll find the city's most celebrated...Read More

  • 5. Karlsplatz Christkindlmärkte

    4th District/Wieden | Market

    The Christmas market at Karlsplatz has some of the more refined stands in town, selling top-quality homemade wares. ...Read More

  • 6. Rathausplatz Christkindlmärkte

    1st District | Market

    The biggest holiday market is the one on Rathausplatz, in front of the Gothic fantasy that is Vienna's city hall. An ice rink is set up around...Read More

  • 7. Schönbrunn Christkindlmarkt

    13th District/Hietzing | Market

    All the glitter and gilt of the season frames the market held at the Hapsburgs' Schönbrunn. The Schönbrunn market offers the one of the best...Read More

  • 8. Spittelberg Christkindlmarkt

    7th District/Neubau | Market

    The city's most fashionable love this artsy market, held in Spittelberg's enchanting Biedermeier quarter. ...Read More

No shopping Results

Please try a broader search, or expore these popular suggestions:

There are no results for {{ strDestName }} Shopping in the searched map area with the above filters. Please try a different area on the map, or broaden your search with these popular suggestions:

Around the Web