As upscale as ever, Vienna remains an exclusive and high-end place to shop, even as young designers are raising their profiles and creating new ways to shop throughout the city. The Goldenes Quartier, or Golden Quarter, in the heart of the Innere Stadt, remains the most exclusive shopping area, located on the extension of the Kohlmarkt, between Tuchlauben, Bognergasse, and Am Hof. Flagship stores such as Prada, Saint Laurent, Bottega Veneta, and Louis Vuitton are just a few among the many that will entice all manner of serious shoppers. Visitors can also stroll easily along, as the area has been turned into a pedestrian zone.

In the pedestrian-only streets of Kärntner Strasse, Graben, and Kohlmarkt, shopaholics can readily give into their passion. Sleekly cut dresses and intricately crafted jewelry beckon from the windows of shops formerly occupied by purveyors to His Imperial Majesty. Even the Swedish clothing store H&M presents itself in exclusive garb; on Graben near St. Stephen’s Cathedral, it has found a home in the mahogany-clad building that was once home of the department store of Braun & Co. Where baronesses once bought fur muffs, tattooed teens now rummage for cheap T-shirts. Luxury brands such as Hermès, Burberry, and Cartier have set up shop on or around Kohlmarkt, the street leading up to the Hofburg.

As you walk along Michaelerplatz, in front of the imperial palace, be sure to explore the little passageway next to the Michaeler Church. You'll find a few wonderful shops selling precious stones and silverware. If you want to venture farther afield, explore Mariahilferstrasse, Vienna’s best-known shopping mile outside the city center. Much of this area has been turned into a "shared space zone"—part of it now pedestrian-only—making it very friendly to shoppers. Running from MuseumsQuartier to the BahnhofCity Wien shopping mall, it's peppered with department stores like Peek & Cloppenburg, Gerngross, and s.Oliver. Neubaugasse, which runs into Mariahilferstrasse about halfway up, is bustling with young designers who sell their wares in little boutique shops. The creativity continues on nearby Lindengasse, Kirchengasse, and Burggasse.

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  • 1. Arnold's

    7th District/Neubau | Clothing

    This appealing boutique stocks a wide range of sought-after international brands and labels for urban fashionistas, like Wood Wood, Scarti Lab...Read More

  • 2. Art Point

    7th District/Neubau | Clothing

    Russian designer Lena Kvadrat treats Viennese hipsters to cutting-edge fashion, unveiling two collections each year. ...Read More

  • 3. Bisovsky

    7th District/Neubau | Clothing

    Haute couture and prêt-à-porter are by appointment only in Susanne Bisovsky's Neubau district studio. Email or phone ahead for an appointment. ...Read More

  • 4. Collins Hüte

    1st District | Clothing

    This is one of the Vienna's most historic and best sources for such accessories as scarves, gloves, and especially hats, from modern creations...Read More

  • 5. EbenBERG

    7th District/Neubau | Clothing

    Billing itself as an ethical concept store, EbenBERG combines the designs of Laura Ebenberg with a carefully crafted lineup of other sleek designers...Read More

  • 6. Flo Vintage

    4th District/Wieden | Clothing

    For preworn fashions, enter this vintage world extraordinaire. Here you'll find pieces from 1880 through 1980, which might include that pearl...Read More

  • 7. Giesswein

    1st District | Clothing

    Dirndls and trachten (the typical Austrian costume with white blouse, print dress, and apron) for toddlers to ladies, and cute hand-embroidered...Read More

  • 8. Grandits

    1st District | Clothing

    This men's shop has a great selection of both business and casual wear from a variety of labels, including Armani, Boss, Ralph Lauren, and Versace. ...Read More

  • 9. Lena Hoschek

    1st District | Clothing

    One of the shooting stars of Austria's fashion industry, Lena Hoschek finds inspiration in traditional styles. She uses floral fabrics and...Read More

  • 10. Loden-Plankl

    1st District | Clothing

    The Austrians take special pride in their traditional clothing (called trachten) and think naught of the kitschy von Trapp clan when doing so...Read More

  • 11. Mondrean

    1st District | Clothing

    This concept store brings a touch of Hollywood to Vienna. With more than 60 trendsetting labels from which to choose (Dekker, Rare, Vic Beckham...Read More

  • 12. Mühlbauer Headwear

    1st District | Clothing

    This fourth-generation, family-run brand has been making hats in Austria since 1903 and today its headwear has gained fame from the patronage...Read More

  • 13. Nachbarin

    6th District/Mariahilf | Clothing

    European avant-garde fashion can be found here, where select labels include Veronique Leroy, Amber & Louise, and Elena Ghisellini. ...Read More

  • 14. Nfive

    7th District/Neubau | Clothing

    Neutral, unadorned walls are as minimalistic as the fashion on sale here at Nfive. Helmut Lang, Isabel Marant, Tiger of Sweden, Filippa K, Vanessa...Read More

  • 15. Peek & Cloppenburg

    1st District | Clothing

    British star architect Sir David Chipperfield designed the six-story P & C store. With the longest facade on the Kärntner Strasse, huge...Read More

  • 16. Pregenzer

    4th District/Wieden | Clothing

    The timeless fashions, shoes, and accessories here are either created by or selected by Jutta Pregenzer. Brands include those from Austrian...Read More

  • 17. Schella Kann

    1st District | Clothing

    Fashionistas make a beeline for the flagship store of this Austrian women's clothing designer and national treasure. Extravagant and trendy...Read More

  • 18. Shu!

    7th District/Neubau | Clothing

    If you have a shoe fetish, this is your store. You'll find just the right footwear—be it extravagant, chic, practical, or just plain comfortable...Read More

  • 19. Sir Anthony

    1st District | Clothing

    For a classic suit-and-tie look, this is the place to shop. But Sir Anthony may also surprise those interested in nontraditional clothing. A...Read More

  • 20. Sisi

    1st District | Clothing

    Traditional Austrian attire goes gorgeously modern at this boutique from Sissy Schranz. A charming take on the nostalgic styles donned in the...Read More

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