As upscale as ever, Vienna remains an exclusive and high-end place to shop, even as young designers are raising their profiles and creating new ways to shop throughout the city. The Goldenes Quartier, or Golden Quarter, in the heart of the Innere Stadt, remains the most exclusive shopping area, located on the extension of the Kohlmarkt, between Tuchlauben, Bognergasse, and Am Hof. Flagship stores such as Prada, Saint Laurent, Bottega Veneta, and Louis Vuitton are just a few among the many that will entice all manner of serious shoppers. Visitors can also stroll easily along, as the area has been turned into a pedestrian zone.

In the pedestrian-only streets of Kärntner Strasse, Graben, and Kohlmarkt, shopaholics can readily give into their passion. Sleekly cut dresses and intricately crafted jewelry beckon from the windows of shops formerly occupied by purveyors to His Imperial Majesty. Even the Swedish clothing store H&M presents itself in exclusive garb; on Graben near St. Stephen’s Cathedral, it has found a home in the mahogany-clad building that was once home of the department store of Braun & Co. Where baronesses once bought fur muffs, tattooed teens now rummage for cheap T-shirts. Luxury brands such as Hermès, Burberry, and Cartier have set up shop on or around Kohlmarkt, the street leading up to the Hofburg.

As you walk along Michaelerplatz, in front of the imperial palace, be sure to explore the little passageway next to the Michaeler Church. You'll find a few wonderful shops selling precious stones and silverware. If you want to venture farther afield, explore Mariahilferstrasse, Vienna’s best-known shopping mile outside the city center. Much of this area has been turned into a "shared space zone"—part of it now pedestrian-only—making it very friendly to shoppers. Running from MuseumsQuartier to the BahnhofCity Wien shopping mall, it's peppered with department stores like Peek & Cloppenburg, Gerngross, and s.Oliver. Neubaugasse, which runs into Mariahilferstrasse about halfway up, is bustling with young designers who sell their wares in little boutique shops. The creativity continues on nearby Lindengasse, Kirchengasse, and Burggasse.

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  • 1. Babette's

    4th District/Wieden | Books/Stationery

    More than 2,000 cookbooks from every corner of the world are piled on every conceivable space in Bernadette Wörndl's shop. Exotic aromas linger...Read More

  • 2. Buchhandlung Morawa

    1st District | Books/Stationery

    This could be the best-stocked bookstore in Vienna, with titles on everything under the sun. Thankfully, help is always at hand if you can't...Read More

  • 3. Freytag & Berndt

    1st District | Books/Stationery

    If you're planning a hiking holiday in Austria or beyond, stock up on the necessary maps at Freytag & Berndt, which holds the best and most...Read More

  • 4. Frick

    1st District | Books/Stationery

    Four floors of books, including an English-language section, can be found at the largest Frick location in the city. Art history and guidebooks...Read More

  • 5. Lhotzky Literaturbuffet

    2nd District/Leopoldstadt | Books/Stationery

    With a roster of readings and presentations, and an offer of food and drink, Lhotzky's is a café and bookstore in one. ...Read More

  • 6. Wolfrum

    1st District | Books/Stationery

    Art-book lovers will adore Wolfrum. If you have money to burn, you can also spring for a Schiele print or special art edition to take home. ...Read More

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