As upscale as ever, Vienna remains an exclusive and high-end place to shop, even as young designers are raising their profiles and creating new ways to shop throughout the city. The Goldenes Quartier, or Golden Quarter, in the heart of the Innere Stadt, remains the most exclusive shopping area, located on the extension of the Kohlmarkt, between Tuchlauben, Bognergasse, and Am Hof. Flagship stores such as Prada, Saint Laurent, Bottega Veneta, and Louis Vuitton are just a few among the many that will entice all manner of serious shoppers. Visitors can also stroll easily along, as the area has been turned into a pedestrian zone.

In the pedestrian-only streets of Kärntner Strasse, Graben, and Kohlmarkt, shopaholics can readily give into their passion. Sleekly cut dresses and intricately crafted jewelry beckon from the windows of shops formerly occupied by purveyors to His Imperial Majesty. Even the Swedish clothing store H&M presents itself in exclusive garb; on Graben near St. Stephen’s Cathedral, it has found a home in the mahogany-clad building that was once home of the department store of Braun & Co. Where baronesses once bought fur muffs, tattooed teens now rummage for cheap T-shirts. Luxury brands such as Hermès, Burberry, and Cartier have set up shop on or around Kohlmarkt, the street leading up to the Hofburg.

As you walk along Michaelerplatz, in front of the imperial palace, be sure to explore the little passageway next to the Michaeler Church. You'll find a few wonderful shops selling precious stones and silverware. If you want to venture farther afield, explore Mariahilferstrasse, Vienna’s best-known shopping mile outside the city center. Much of this area has been turned into a "shared space zone"—part of it now pedestrian-only—making it very friendly to shoppers. Running from MuseumsQuartier to the BahnhofCity Wien shopping mall, it's peppered with department stores like Peek & Cloppenburg, Gerngross, and s.Oliver. Neubaugasse, which runs into Mariahilferstrasse about halfway up, is bustling with young designers who sell their wares in little boutique shops. The creativity continues on nearby Lindengasse, Kirchengasse, and Burggasse.

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  • 1. Dorotheum

    1st District | Antiques & Collectibles

    The Dorotheum was the first imperial auction house, established in 1707 by Emperor Josef I as a pawnshop. Occupying the former site of the Dorothy...Read More

  • 2. Alt-Österreich

    1st District | Antiques & Collectibles

    Are you looking for a vintage postcard, a hand-carved walking stick, a classic record, or even an old photograph of the Opera House from before...Read More

  • 3. Bel Etage

    1st District | Antiques & Collectibles

    This gallery specializes in Viennese Jugendstil with furniture and accessories, but also has an impressive selection of paintings by Austrian...Read More

  • 4. Gallery Dr. Sternat

    1st District | Antiques & Collectibles

    Just around the corner from the Opera House, this is one of the more traditional art galleries in the city. Austrian paintings, Viennese bronzes...Read More

  • 5. Kulcsar Antiques

    1st District | Antiques & Collectibles

    This is your best bet for some of the finer collectibles in the city. Peter Kulcsar's special focus is on silverware, watercolors, and objets d'art. ...Read More

  • 6. Palais Kinsky

    1st District | Antiques & Collectibles

    Check out this auction house for fabulous paintings and antiques. There are only about six auctions a year, and viewings are just one week prior...Read More

  • 7. Rauminhalt

    4th District/Wieden | Antiques & Collectibles

    Specializing in European furniture, lamps, and objets d'art from the 1940s to today, this superb gallery has a particularly eye-catching collection...Read More

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