As upscale as ever, Vienna remains an exclusive and high-end place to shop, even as young designers are raising their profiles and creating new ways to shop throughout the city. The Goldenes Quartier, or Golden Quarter, in the heart of the Innere Stadt, remains the most exclusive shopping area, located on the extension of the Kohlmarkt, between Tuchlauben, Bognergasse, and Am Hof. Flagship stores such as Prada, Saint Laurent, Bottega Veneta, and Louis Vuitton are just a few among the many that will entice all manner of serious shoppers. Visitors can also stroll easily along, as the area has been turned into a pedestrian zone.

In the pedestrian-only streets of Kärntner Strasse, Graben, and Kohlmarkt, shopaholics can readily give into their passion. Sleekly cut dresses and intricately crafted jewelry beckon from the windows of shops formerly occupied by purveyors to His Imperial Majesty. Even the Swedish clothing store H&M presents itself in exclusive garb; on Graben near St. Stephen’s Cathedral, it has found a home in the mahogany-clad building that was once home of the department store of Braun & Co. Where baronesses once bought fur muffs, tattooed teens now rummage for cheap T-shirts. Luxury brands such as Hermès, Burberry, and Cartier have set up shop on or around Kohlmarkt, the street leading up to the Hofburg.

As you walk along Michaelerplatz, in front of the imperial palace, be sure to explore the little passageway next to the Michaeler Church. You'll find a few wonderful shops selling precious stones and silverware. If you want to venture farther afield, explore Mariahilferstrasse, Vienna’s best-known shopping mile outside the city center. Much of this area has been turned into a "shared space zone"—part of it now pedestrian-only—making it very friendly to shoppers. Running from MuseumsQuartier to the BahnhofCity Wien shopping mall, it's peppered with department stores like Peek & Cloppenburg, Gerngross, and s.Oliver. Neubaugasse, which runs into Mariahilferstrasse about halfway up, is bustling with young designers who sell their wares in little boutique shops. The creativity continues on nearby Lindengasse, Kirchengasse, and Burggasse.

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  • 1. A. E. Köchert

    1st District | Jewelry & Watches

    One of Vienna's original purveyors to the Imperial Court, A. E. Köchert has been Vienna's jeweler of choice for nearly two centuries. In the...Read More

  • 2. Alt-Österreich

    1st District | Antiques & Collectibles

    Are you looking for a vintage postcard, a hand-carved walking stick, a classic record, or even an old photograph of the Opera House from before...Read More

  • 3. Bel Etage

    1st District | Antiques & Collectibles

    This gallery specializes in Viennese Jugendstil with furniture and accessories, but also has an impressive selection of paintings by Austrian...Read More

  • 4. Berger

    1st District | Ceramics/Glassware

    Crafting made-to-order, handmade ceramics for his customers for 40 years, Herr Berger has now been joined in the business by his daughter Lisa...Read More

  • 5. Bucherer

    1st District | Jewelry & Watches

    For one of the best selections of watches head to Bucherer's, a famous Swiss watch store, where the gold- and diamond-jewelry selections are...Read More

  • 6. Buchhandlung Morawa

    1st District | Books/Stationery

    This could be the best-stocked bookstore in Vienna, with titles on everything under the sun. Thankfully, help is always at hand if you can't...Read More

  • 7. EMI

    1st District | Music

    Helpful sales assistants are at the ready if you're looking for any special titles at EMI—one of the big mainstays for classical music. The...Read More

  • 8. Ernst A. Haban

    1st District | Jewelry & Watches

    This small shop might be hard to find (look for the Tissot sign), but once you do, you'll find a large watch selection. Reingold also specializes...Read More

  • 9. Frick

    1st District | Books/Stationery

    Four floors of books, including an English-language section, can be found at the largest Frick location in the city. Art history and guidebooks...Read More

  • 10. Gallery Dr. Sternat

    1st District | Antiques & Collectibles

    Just around the corner from the Opera House, this is one of the more traditional art galleries in the city. Austrian paintings, Viennese bronzes...Read More

  • 11. Giesswein

    1st District | Clothing

    Dirndls and trachten (the typical Austrian costume with white blouse, print dress, and apron) for toddlers to ladies, and cute hand-embroidered...Read More

  • 12. Juwelier Heldwein

    1st District | Jewelry & Watches

    This established Vienna jeweler has been creating a range of jewelry, watches, silverware, and gifts since 1902. Now run by the fourth generation...Read More

  • 13. Lobmeyr

    1st District | Ceramics/Glassware

    Nearly 200 years old, this shop is world renowned for its exquisite glassware. One of its collections is housed in the Museum of Modern Art...Read More

  • 14. Österreichische Werkstätten

    1st District | Souvenirs

    An Austria's cooperative for arts and crafts stocks Austrian handicrafts of the finest quality. It has everything from brass or pewter candlesticks...Read More

  • 15. Peek & Cloppenburg

    1st District | Clothing

    British star architect Sir David Chipperfield designed the six-story P & C store. With the longest facade on the Kärntner Strasse, huge...Read More

  • 16. Petit Point Kovacec

    1st District | Souvenirs

    For that Alt Wien flourish, choose a needlepoint handbag, pill box, or brooch from one of the oldest shops in the city center—family-run for...Read More

  • 17. Schella Kann

    1st District | Clothing

    Fashionistas make a beeline for the flagship store of this Austrian women's clothing designer and national treasure. Extravagant and trendy...Read More

  • 18. Sir Anthony

    1st District | Clothing

    For a classic suit-and-tie look, this is the place to shop. But Sir Anthony may also surprise those interested in nontraditional clothing. A...Read More

  • 19. Sisi

    1st District | Clothing

    Traditional Austrian attire goes gorgeously modern at this boutique from Sissy Schranz. A charming take on the nostalgic styles donned in the...Read More

  • 20. Steffl

    1st District | Department Store

    One of Vienna's most prominent department stores, Steffl stocks just about everything. It's moderately upscale without being overly expensive...Read More

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