Since most visitors to the island don't rent cars, it's not surprising that guided jeep and all-terrain vehicle tours are a popular option for travelers who want to combine some sightseeing with a little adventure travel.
Chukka Caribbean Adventures. Various Ocho Rios area tours are offered in a zebra-stripe safari vehicle. The Dunn's River Safari Jeep Tour ($96) goes to Murphy Hill for a view of the city before continuing to a cattle farm, a small coffee plantation, and the famous falls. The Bob Marley Jeep Tour ($95) visits the reggae star's birthplace in the community of Nine Mile. The company also has guided ATV tours ($91), for those 16 and older, through Chukka Cove farm and past a historic sugar factory before heading to the beach for a dip. Ocho Rios, St. Ann. 876/619–1441; 876/656–8026; 877/424–8552; chukka.com.
Wilderness ATV Tours. Wilderness ATV Tours offers two different tours. One takes you to Murphy Hill, the highest point in Ocho Rios, and the other heads to Dunn's River Falls. ATV tour is $75 per person. All tours, offered daily, start at Reynolds Pier, so they're popular with cruise passengers. Transportation is included if you're staying in nearby hotels. Reynolds Pier, Ocho Rios, St. Ann. 876/382–4029; www.wildernessatvtours.com. $75.