Fodor's Expert Review Central Market

Hoi An Market/Bazaar

This is one of the most enjoyable fresh markets in Vietnam, covering a large area, snaking its way around the French-colonial food hall, Cho Hoi An, down to the river on Bach Dang, with feeder lanes sprouting off down mossy side alleys. The merchants are friendly and a large selection of merchandise is available, but barter hard to strike a good deal—expect to come in at the midway point and haggle upward to around a third off the start price.

The stalls that surround the market are lined with fruit and flower sellers, while the small local shops opposite specialize in bamboo baskets and household wares; this is the best place to pick up the pretty blue-and-white china popular in Hoi An. The fish market down by the river is best avoided during the pungent hours of midday; the best time to visit for ambience and photos is just before sunrise as the conical-hatted traders descend upon fishing boats laden with colorful fish, squid, and giant prawns. Made famous by Anthony Bourdain,... READ MORE

This is one of the most enjoyable fresh markets in Vietnam, covering a large area, snaking its way around the French-colonial food hall, Cho Hoi An, down to the river on Bach Dang, with feeder lanes sprouting off down mossy side alleys. The merchants are friendly and a large selection of merchandise is available, but barter hard to strike a good deal—expect to come in at the midway point and haggle upward to around a third off the start price.

The stalls that surround the market are lined with fruit and flower sellers, while the small local shops opposite specialize in bamboo baskets and household wares; this is the best place to pick up the pretty blue-and-white china popular in Hoi An. The fish market down by the river is best avoided during the pungent hours of midday; the best time to visit for ambience and photos is just before sunrise as the conical-hatted traders descend upon fishing boats laden with colorful fish, squid, and giant prawns. Made famous by Anthony Bourdain, Phuong Banh Mi has a small stall here serving quite possibly the best banh mi in Vietnam. To find it walk 50 meters around the outside of Cho (Market) Hoi An, to the left of the well.

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Market/Bazaar Marina/Pier Other Attraction

Quick Facts

Hoi An, Quang Nam  Vietnam

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