The Central Coast
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1. Central Market
This is one of the most enjoyable fresh markets in Vietnam, covering a large area, snaking its way around the French-colonial food hall, Cho Hoi An, down to the river on Bach Dang, with feeder lanes sprouting off down mossy side alleys. The merchants are friendly and a large selection of merchandise is available, but barter hard to strike a good deal—expect to come in at the midway point and haggle upward to around a third off the starting price. The stalls that surround the market are lined with fruit and flower sellers, while the small local shops opposite specialize in bamboo baskets and household wares; this is the best place to pick up the pretty blue-and-white dishware popular in Hoi An. The fish market down by the river is best avoided during the pungent hours of midday; the best time to visit for ambience and photos is just before sunrise as the conical-hatted traders descend upon fishing boats laden with colorful fish, squid, and giant prawns. Made famous by Anthony Bourdain, Banh Mi Phuong has a small stall here serving quite possibly the best banh mi in Vietnam. To find it walk 50 meters around the outside of Cho (Market) Hoi An, to the left of the well.
Intersection of Nguyen Hue and Tran Phu, Hoi An, Quang Nam, Vietnam -
2. Hoi An Night Market
As dusk falls, the area directly opposite the walking bridge connecting the Old Town to An Hoi Peninsula is lit by hundreds of silk lanterns, spilling out from little wooden chalets that wouldn't look out of place at a European Christmas market. In the daytime you can come here to watch the lanterns being crafted from wafts of silk and bamboo, but it's not until night, when the lantern sellers are joined by a whole host of mobile craft, jewelry, and souvenir stalls, that this area really comes alive. The night market has the biggest selection of lanterns in town and you can even design your own. While the stalls in between are not particularly notable, you can pick up cute little trinkets as souvenir for very reasonable prices.
Nguyen Hoang St., Hoi An, Quang Nam, Vietnam -
Recommended Fodor’s Video
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