39 Best Shopping in Morocco

Just opposite the Majorelle Garden, this funky concept store stocks a range of fashions and quirky crafts, jewelry, and souvenirs from hip young Moroccan and European designers all working in and inspired by Marrakesh.

This well-established shop has a magnificent array of Imazighen tribal rugs and antique carpets, and owner Mohamed Taieb Sarmi will painstakingly explain their origins and value. 

Walk through a nondescript passageway into a classic 19th-century riad and you'll find the Coopérative Artisanale des Marqueteurs, whose members have been turning out finely decorated boxes, ornaments, tables, and other furniture since 1948. Everything has a tag with the artisan's code number and reasonable fixed prices. At the end of the month, the craftspeople collect their income, and a small proportion goes to the upkeep of the building and the running of the co-op. You won't find tour groups here as guides get no commission, making it a tranquil place to stop and admire decades of craftsmanship.

The highly respected Le Trésor des Nomades---often referred to just by the name of its owner, Mustapha Blaoui---extends over several floors and two adjacent properties. Here you'll find antique doors, lanterns, vintage tribal carpets, mats from Mauritania, Amazigh jewelry, and all kinds of crafted furniture, housewares, and textiles. It's so well-known that there is no sign over the door.

Shipping can be arranged for large purchases.

This regional handicrafts center is well worth a visit. There's a large courtyard where exhibitions are often held, a shop selling crafts at fixed prices, and an auditorium. Around the courtyard and upstairs are the workshops of local craftspeople as well as classrooms to teach young people these skills. Look out for the beautiful Azemmouri embroidery.

The stock here tends to tastefully redesigned takes on Moroccan classic items like babouche slippers and hand-sewn buttery soft leather bags. 

This boutique displays lovely hand-embroidered items all created in a workshop that benefits and trains women with disabilities. Clothing, table linen, bed linen, and home accessories are some of the items available. 

For serious collectors, this shop has one of the best collections of Amazigh jewelry in southern Morocco, some of it dating from the 17th and 18th centuries. Even if you're not in the market for a trinket, wandering around the dusty rooms of carpets, candlesticks, and charms makes for a diverting half hour. And if you are in the market, Mr. Houssaine accepts all major credit cards and is open every day.

Handcrafted jewelry from southern Morocco of Amazigh, Touareg, and Blue Men traditions is what this shop is known for. Camel-skin decorated dromedary carry packs and ornately carved wooden Touareg tent pegs reminiscent of tribal caravans or bygone times also line the shelves.

Hafida welcomes all her customers with a smile and offers a keenly curated selection of Morocco-made jewelry, leather bags, shoes, small paintings, and other decorative items.

Offering a wide range of quality Moroccan-made items at fixed prices near the Lebanese mosque, the store features modern twists on classic crafts such as Fez leather bags, glazed ceramics, oversize candles, and Sens de Marrakech cosmetics. It's owned by two brothers who speak excellent English and are happy to advise on purchases without being pushy.

Run by the Marrakshis Lamdaghri family since 1940, this shop works with more than 200 artisans and has a huge collection of old and new tribal carpets as well as antique Imazighen textiles.

Worldwide shipping can be arranged and credit cards are accepted.

This low-pressure jewelry store sells Saharan and Amazigh silver jewelry.

The contemporary silver jewelry, all crafted on-site, incorporates traditional Moroccan motifs and semiprecious stones and an unusual modern slant.

Some of the trendiest riads serve guests using the beldi (traditional) pottery with modern designs that are the hallmark of Chabi Chic. Product lines include serving ware, tea sets, and coasters as well as spices, carpets, and beauty products. They also have a store in the Sidi Ghanem Industrial zone in the Marrakesh outskirts.

Located next to the Lalla Zninia Spring, this large jewelry shop showcases new and old Amazigh jewelry, as well as artisans at work. Also for sale are carpets, pottery, and other Moroccan crafts.

It may be a bit touristy, but this is a great way to see all the wares of the souk in one hassle-free space. Many of the goods here display fixed prices (which are high) for handicrafts including babouches, embroidery, lanterns, bags, jewelry, carpets, and paintings. You can see baskets being woven, carpets on the loom, and other artisans at work. There's even a snack bar.

If you enjoy bargaining, take a note of prices here and then aim to pay around 25% less in the souks.

Near the River Bou Regreg there is a series of small workshops where you can watch artisans create Morocco's various handicrafts. You'll find everything from traditional mosaic tile work, embroidery, leatherwork, and painted wood to brass, pottery, and carpets. Items can be purchased hassle-free at fixed prices, which are a little higher than the well-negotiated ones in nearby Rue des Consuls.

If bargaining isn't your thing but you want to bring home some wonderful handicrafts, this multilevel government-run emporium is the perfect alternative. It's stocked with authentic crafts from all over Morocco.

This fossil showroom, workshop, and factory has English-speaking owners who are happy to show individuals and groups around the facilities. The showroom has just about every object you might imagine could be made from fossils, and there are plenty of un-"improved" fossils to go around as well. Credit cards are accepted and international shipping can be arranged.

This sprawling showroom is filled with inlaid furniture, antique doors, and an impressive carpet collection.

Essaouira's only concept store is located near Bab Sbaa and offers a range of clothing, jewelry, accessories, organic argan oil, and small decorative items. Products are designed locally by Moroccan and international designers. This is the closest you'll get in Essaouira to the modern design stores of Marrakesh.

Amid dozens of other Ali Baba–cave-style shops in the Essaouira medina, La Fibule Berbère is one of the oldest and one of the few that accepts credit cards. The shop displays stunning jewelry, such as huge silver pendants, fibules (clasps for attaching pendants and closing shawls), and bulky necklaces made in the Amazigh and Toureg styles.

With a great range of carpets and other artisanal goods, this place is worth a visit if you feel the need for souvenirs. Although the area isn't well-known for carpet making, Mohammed and his team are happy to explain the different types of rugs from various regions.

Not to be confused with the excellent Maison Traditionelle museum in Oumesnat, the Maison Touareg is a bazaar, carrying a nice selection of regional Amazigh carpets.

Shopping at this store in the medina gives you the chance to pick up craft items with a conscience and support locals, as a percentage of the profits goes to Project 91, a charity that helps young Souiris (natives of Essaouira) improve their lives through job training and other activities. Some items, including paintings, prints, handwoven textiles, bags, gifts, and accessories, are made in the neighborhood or by co-ops, which benefits locals. Project 91 also runs Dar 91 ( dar91.com), three serviced apartments for visitors. 

Besides being one of Azemmour’s friendliest faces, the multilingual Mohamed Janati is a skilled weaver. Working at his traditional loom, he’s happy to invite you in for tea, a chat, and an introduction to the art of weaving. His rugs, covers, and scarves are absolutely beautiful and sold at reasonable prices.