This Hotel Just Teamed Up With a Bunch of Instagrammers to Launch a Fashion Line

And it's not bad!

Here’s a weird idea that you’ll only hear in 2017: Let’s have some people who are web-famous and a quirky hotel brand design a clothing line together. Why? We don’t know, but we’re ok with it.

Hotel Indigo teamed up with some of Instagram’s most followed nobodies to create a one-of-a-kind clothing line tailored to seven cities across the U.S. In partnership with ASOS, Hotel Indigo’s clothing line reflects the soul and style of the city.

 El Paso Style ASOS®

Here’s the complete list of partnerships:

• Lower East Side New York; Eugenie Grey of Feral Creature
• Los Angeles Downtown; Jamie Kidd
• Downtown Denver; Carolina Hellal
• Nashville; Devan Anderson
• Old Town Alexandria; Holly of Petite Flower Presents
• Savannah Historic District; Asiyami Gold
• El Paso Downtown; Olivia Watson of Livvy and Blog

1. Los Angeles 2. NYC  ASOS®

Would I wear these clothes? I wouldn’t not wear these clothes, and some of the items are downright stylish (although I work in travel, not fashion, so who cares what I think?). Shop the collection here.