You won’t be surprised by some of the names on this list.
Raise your hands if you’ve ever expressed displeasure on Twitter about a brand or its service. Publicly shaming companies sometimes works in our favor—I’ve had many exchanges with my bank about unsolicited calls and credit cards—but sometimes it just goes into a black hole of complaints and vitriol. Turns out, one company was keeping track of the big brands’ image on Twitter.
RAVE Reviews released data last year for the most hated brands in the world. It said of its methodology, “RAVE Reviews used the research tool SentiStrength to assess over a million brand-related tweets for positive or negative content. We calculated the hate rate (% of negative tweets) and ranked the brands by location and category to find the most hated brands in every country.”
Small brands were not part of the study and they have only looked at Twitter. Nonetheless, you may find a brand that has caused you to tweet furiously, too.
Top Picks for You
There is no brand more HATED than StarBUCKS in every area of the world I have travelled. However people with more money than sense go there every day . . .
My most hated brands (not considering the good choices on your most hated list):
1) Hulu (owned by Disney). Streaming quality sucks, with freezes, audio dropouts, failure to start the stream, etc.
2) Google Fi and Google Voice. They moved customer service to India and low-paid workers prompted by AI Robot Readers are not empowered to give refunds and take feedback.
3) Viva Colombia Airlines. Simply the worst airline in the world. Fares that look to be the lowest on booking sites turn out to be the highest price. No leg room, no reclining seats, I am surprised they don't make the bathrooms on the plane into pay-to-pee toilets. Rude staff. 6.5 out of 10 reviewers on TripAdvisor rated Viva Air as Horrible.
Surprisingly, if you did a list of most loved and admired companies, I'd have a lot more that I like than this shortlist of hated companies.
Agree on Facebook, Microsnot, KFC, and Starbucks (it might get better now that founder Howard Schultz came back for a third time as CEO. Fired CEO Kevin Johnson was a $50 million dollar investment in mediocrity and arrogance. That is why their employees are going union.)
I have no problems with Uber. They abuse their drivers, but I use them all the time and always tip the driver at least 10%.