Go Back  Fodor's Travel Talk Forums > Destinations > Australia & the Pacific
Reload this Page >

Australia trying to convince international tourists to return

Australia trying to convince international tourists to return

Old Feb 16th, 2022, 11:15 AM
  #1  
Original Poster
 
Join Date: May 2010
Posts: 4,305
Likes: 0
Received 0 Likes on 0 Posts
Australia trying to convince international tourists to return

They've gone on a marketing campaign, even spending millions on a Super Bowl ad.

You do hear the covid denier types talking about how Australia went totalitarian with measures to control the pandemic. Also some schadenfreude about Australia seeing big increase in cases during the Omicron wave, which was after travel restrictions were loosened because most of the states had achieved very high vaccination rates.

Australia is requiring full vaccination and the Victoria premier has apparently said they will require boosted tourists only.

Despite Tourism Australia forking out some $56 million on an advertising campaign to encourage tourists from the UK, United States, Britain, Germany, France, Italy and Canada to come and visit, data given to The_Sydney Morning Herald_showed there was little interest in our previously locked-down nation.

The tourism campaign kicked off earlier this week, running across TV, print, digital and social media channels and featuring our most iconic destinations including the Great Barrier Reef, Sydney Harbour Bridge and Uluru.

But after splashing out on assets including a digital billboard at Piccadilly Circus in London, it appears the “Come and say G’day” is falling flat.

Respondents to a recent survey held in London revealed Brits overwhelmingly ranked Australia last among their desired holiday destinations, placing Down Under behind North and South America, Asia, Africa and Europe.

The study conducted by Redfield & Wilton Strategies revealed 64 per cent of 1500 UK residents polled knew Australia was opening its gates to tourists once again, but only a tiny portion admitted they were interested in visiting.
Read in Escape: https://apple.news/AlYICM61LSl-y4CvqudEAjQ
Article alludes to polling on "alternative media platforms" reflecting an anti-Australia sentiment. But any resistance to people in the UK and US has more to do with cost and distance than any objection to Australian policies.

However, despite the growing anti-Australia sentiment bubbling amongst alternative media platforms in the US, polling out of the UK suggests new travellers are mostly put off by high prices and coronavirus uncertainty, as opposed to legislation in place to combat the virus.

For many, a trip to Australia means more than 20 hours on flights with at least one layover.

The Redfield & Wilton Strategies suggested that Australia’s Covid-19 restrictions “had not turned off the British” with only 10 per cent saying it had hurt the country’s appeal as a travel location.
Article quotes Qantas CEO as saying they've had strong bookings from US and UK as well as some spikes in sales from India, South Africa and Canada.

March, April and May are shaping up to see a good volume of international arrivals.
scrb11 is online now  
Old Feb 16th, 2022, 02:21 PM
  #2  
 
Join Date: Oct 2007
Posts: 13,749
Likes: 0
Received 4 Likes on 1 Post
We have always run Tourism campaigns in target overseas areas, so the fact that we are doing it in conjunction with our opening borders is hardly surprising. If I watched TV, I would probably see Tourist campaigns from smart offshore countries’ Tourism Departments inviting Australians to visit them, now that we can spread our wings.

Just a point, and it was probably a typo - I think you probably meant “ But any resistance BY people in the UK and US has more to do with cost and distance than objection to Australian policies.” The only objection we have TO tourists from those or other places is the unvaccinated ones.

I do think the uncertainty around some State & Territory border restrictions comes into play for people planning trips including those areas. A Scottish friend has re-booked two trips to Australia this year & is trying to juggle an Itinerary which might or might not include small-group excursions in the top end.

Bokhara2 is offline  
Old Feb 18th, 2022, 01:47 AM
  #3  
 
Join Date: Jan 2009
Posts: 1,804
Likes: 0
Received 0 Likes on 0 Posts
I'm curious about how visitors will demonstrate that they are vaccinated when they visit restaurants, hotels, shops, etc. We wouldn't have a clue about overseas certificates and whether what we're seeing is valid or not (it may not be in English either). Maybe this is another reason why there is talk of reducing the occasions on which you need to show that you're vaccinated?

I know many, many people who are cautious to travel within Australia so it doesn't surprise me that people from overseas are hesitant to visit, especially if it's a long haul flight with masks, etc.

I wish I had a crystal ball to know when easy travel will be possible again.

dreamon is offline  
Old Feb 18th, 2022, 11:48 PM
  #4  
 
Join Date: Feb 2003
Posts: 2,181
Likes: 0
Received 0 Likes on 0 Posts
Dreamon
I suspect that you would need to show your vaccination details before you can get on the plane to come here. I agree that no-one checks much when you are here..
margo_oz is offline  
Old Feb 19th, 2022, 11:31 AM
  #5  
 
Join Date: Jan 2009
Posts: 1,804
Likes: 0
Received 0 Likes on 0 Posts
Actually I get checked quite often, pretty much whenever I go out as that's the regulation (I live in Melbourne) but there was a very recent change reducing the times that's needed. Of course, you'd need to show your certificate when boarding the plane to come here (at least for the moment) but once here, no one would know whether someone is a tourist. Of course, it's the same for us if we head overseas, in that people may not recognise our certificates.
dreamon is offline  
Old Feb 19th, 2022, 02:50 PM
  #6  
 
Join Date: Oct 2007
Posts: 13,749
Likes: 0
Received 4 Likes on 1 Post
Similar here on the Gold Coast, Margo & Dreamon. Whilst the shopping centres seem to have dropped the check-in requirement, it’s a requirement to check in & show your vaccination * status at restaurants, clubs pubs chemists and some other places. Those places are supposed to check your vaccination status & IME, there’s about 75 compliance in the checking. I always thank the person checking for doing so. I guess there are a few idiots who carry on, so I like to give them a bit of appreciation for doing a job they probably don’t like much. On the other hand, it’s keeping them safer too and god knows the hotspo industry could do with all the help it get to stay safe. The places I know have all been hit hard & everyone is scratching to get full staff complements for shifts.


The mask rules seem a bit unclear - but I think it’s basically within enclosed spaces unless you’re eating or drinking. That’s what I do anyway - I Have a mask in my pocket or bag every time I leave home.

* in Queensland a green tick ✅ appears beside your name on the check-in app when you have the 2nd vaccination. Clicking on that shows the date you had the 2nd jab & is updated with the date of your booster when you have that. The app also shows all the places, dates & times you’ve checked in.

Bit of humour. There’s a fellow who lives nearby & drives his topless sports car with his mask on. Bald head, no hat but blue surgical mask. Perfect target market for the portable outdoor seat-belt 😁
Bokhara2 is offline  
Old Feb 21st, 2022, 05:37 PM
  #7  
 
Join Date: Jun 2008
Posts: 3,978
Likes: 0
Received 0 Likes on 0 Posts
Every restaurant and movie theatre Ive been to has asked for vaccination certificate and Im in melbourne -no cert no entry.
northie is offline  
Old Feb 21st, 2022, 05:40 PM
  #8  
Original Poster
 
Join Date: May 2010
Posts: 4,305
Likes: 0
Received 0 Likes on 0 Posts
Well they're advertising heavily in the US.

Qantas sent me an email urging me to book.

So they better be prepared to take US CDC cards with messy handwriting.
scrb11 is online now  
Old Feb 22nd, 2022, 12:44 AM
  #9  
 
Join Date: Jan 2009
Posts: 1,804
Likes: 0
Received 0 Likes on 0 Posts
scrb11, at least it will be in English. I'm a bit gobsmacked that they are handwritten.

My view is that because there is no internationally recognised covid vaccination certificate and apparently no requirement to apply for an Australian visitor one, sooner rather than later vaccination status won't be checked (because it will be too difficult). I don't think that's a good thing but it will just become impractical to do so unless there is a government led solution put in place (and there is no sign of this happening in Australia). If anyone knows otherwise, I'd love to hear about it.
dreamon is offline  
Old Feb 22nd, 2022, 11:05 AM
  #10  
 
Join Date: Jan 2005
Posts: 21,966
Received 0 Likes on 0 Posts
Some of us do have digitial copies of our certificates. Why wouldn't an Australian restaurant accept that and an ID?
mlgb is offline  
Old Feb 22nd, 2022, 11:08 AM
  #11  
Original Poster
 
Join Date: May 2010
Posts: 4,305
Likes: 0
Received 0 Likes on 0 Posts
Originally Posted by mlgb View Post
Some of us do have digitial copies of our certificates. Why wouldn't an Australian restaurant accept that and an ID?

If you're talking about some digital certificates issued by some states or counties, you'd have to ask them.

They're not universal for Americans so they may balk at treating them as equivalent to the US CDC cards that all vaccinated Americans should have.
scrb11 is online now  
Old Feb 22nd, 2022, 11:56 AM
  #12  
 
Join Date: Jan 2009
Posts: 1,804
Likes: 0
Received 0 Likes on 0 Posts
Australian venues will likely accept any certificate that looks legitimate (and that they can read) but they just won't know whether what's being shown to them is legitimate because they will never have seen them before. Of course, once they get familiar with them it will be easier.

After a slow start, Australia now has high vaccination rates (for the over 12s) so checking vaccination status will likely eventually be discontinued in most settings.
dreamon is offline  
Old Feb 22nd, 2022, 03:24 PM
  #13  
Original Poster
 
Join Date: May 2010
Posts: 4,305
Likes: 0
Received 0 Likes on 0 Posts
Well I just booked airline tickets for November. Not so much the advertising or the hopeful improvement in pandemic conditions but a great deal.

scrb11 is online now  
Old Feb 24th, 2022, 12:35 PM
  #14  
 
Join Date: Jan 2009
Posts: 1,804
Likes: 0
Received 0 Likes on 0 Posts
http://www.passports.gov.au/guidance...n-certificates
has information of interest. It seems to be applicable for those entering Australia (i.e. at the border) but doesn't indicate whether these certificate rules apply for restaurants, etc.
Presumably they do.
dreamon is offline  
Old Mar 24th, 2022, 03:16 PM
  #15  
 
Join Date: Feb 2003
Posts: 2,181
Likes: 0
Received 0 Likes on 0 Posts
Apply for your visa / ETA now, if you haven't already done so. There have been reports of hideous delays

And welcome to our country
margo_oz is offline  
Old Mar 24th, 2022, 03:42 PM
  #16  
Original Poster
 
Join Date: May 2010
Posts: 4,305
Likes: 0
Received 0 Likes on 0 Posts
Thanks for the warning.

But since it's valid for 12 months, I was hoping to wait until the last minute possible or at least closer to November.

Any ideas how bad it is?
scrb11 is online now  
Old May 18th, 2022, 12:22 PM
  #17  
Original Poster
 
Join Date: May 2010
Posts: 4,305
Likes: 0
Received 0 Likes on 0 Posts
Any experiences with the different car rental agencies?

When searching for cars, a lot of what are apparently domestic companies come up.

I've heard of Ace and Jucy but I'm seeing Bargain Car Rentals, East Coast Rentals and others.

Price differences are significant, like a range of 10x for a Compact Automatic.
scrb11 is online now  
Old May 18th, 2022, 09:55 PM
  #18  
 
Join Date: Jan 2003
Posts: 3,396
Likes: 0
Received 1 Like on 1 Post
I've heard of Jucy, they are aimed at the backpacker market. Have also heard of East Coast Rentals but know nothing about them, don't know the others you mention. You could check online reviews. We used No Birds once and they were good but only in Sydney and Perth I think.

We have car hire booked for next month, in Cairns, and I found some of the lesser known agencies were much cheaper than Hertz, Avis etc. But when I looked further, it's likely the cheaper companies have older cars, fewer depots (like not in the city, only at airport etc). Also check when the depots are open, particularly if you want to collect or return on a weekend. We have used Hertz around the world and in the end, I booked with them. Car rentals are hard to get, don't leave it too late to book. I booked a few months ago and when I checked recently, they were completely sold out for our dates.
KayF is offline  
Old May 19th, 2022, 07:10 AM
  #19  
Original Poster
 
Join Date: May 2010
Posts: 4,305
Likes: 0
Received 0 Likes on 0 Posts
Yeah I thought all the domestic agencies used older cars.
scrb11 is online now  
Old May 20th, 2022, 12:57 AM
  #20  
 
Join Date: May 2004
Posts: 8,379
Likes: 0
Received 0 Likes on 0 Posts
I recently booked a rental from Sydney with Avis via Trailfinders a UK based travel agency. They got me much better rates, no excess and an additional driver than booking direct with Avis (even as a “Preferred Member”) or with the usual consolidator sites. Similar situation on a recent trip to California where I was also offer a significant vehicle upgrade for $50 on a 3 week rental. Hoping the same happens in Sydney!
crellston is offline  

Thread Tools
Search this Thread

Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Do Not Sell My Personal Information